Meet the team

Mark Smithson

Managing Director

Mark qualified as an Architect and spent the early part of his career designing and managing school building projects. His skills in determining project requirements, designing creative solutions and managing complex projects have been extremely valuable in the software projects he has undertaken in the last 13 years. These have included projects for O2, Global Marine and National Grid, as well as smaller businesses and startup organisations.

Mark and James co-founded Digital Morphosis Limited in 2004.

When not working, Mark can be found riding the mountain bike trails in South Wales or careering down the hillside on skis in the Alps.

James Frost

Technical Director

James graduated with a degree in Computer Science and Modern Languages and has spent the last 15 years developing, delivering and managing software projects of all sizes. His particular expertise is in web technologies, cloud infrastructure and delivering systems with a focus on a high quality user experience.

James plays a Dutch sport no-one has heard of (Korfball) and enjoys skiing, biking and dinghy sailing when he gets the chance.

Sam Hughes-Gage

Senior Developer

Sam joined us straight after completing his degree in Computer Science at Cardiff University and has been a core member of the team ever since. Sam is proficient in a wide variety of programming languages and technologies, and is technical lead on a number of key projects.

When he's not sat in front of a desk, Sam can often be found playing rugby for Cathays RFC. However, his competitive nature can be seen more often during lunchtime pool and table-tennis games in the office.

Adrian Wragg

Senior Developer

Adrian joined us in 2012, having already worked on projects for a wide variety of organisations over the previous 17 years including British Airways, the NHS and the Ministry of Defence. He holds a BSc in Mathematics and Computer Science and an MSc in Information Security and Computer Crime, and has a particular focus on ensuring security best practises are followed at all stages of our development process.

When he's not in the office Adrian can generally be found exploring the countryside with his family, helping his young son learn how to scoot and cycle, or catching up on the latest film releases.

Sam Kendell


Sam has been with us for two years. He became a core member of the team after completing his degree in Computer Science at the University of Birmingham. Sam has gained experience in a number of programming languages and technologies, he has an aptitude for working with mobile technologies particularly the Android OS.

Both in and out of work Sam is a technology enthusiast who likes to get the most out of online services and his varied collection of gadgets. He maintains a cool head in the face of a competitive pool opponent.

Leo Stableford


Leo joined the team late in 2015, having already worked on projects for a wide variety of organisations over the previous 13 years including Tesco, The Retail Motor Industry Federation and Nottingham’s Rock City. He is one of the few developers working today who holds an undergraduate degree in drama, which he completed at the prestigious Central School of Speech and Drama before retraining in ICT at Keele University.

Leo is a man of many hats both in and out of the office, running projects in media production, self-publishing and game design.